Central Market
Re-branding exercise
Mercato Centrale is a high-quality market based in Rome, at Termini station.
It is composed of different stands, offering a large range of products (from pizza to Sicilian sweets).
The project is based on the idea to consider the "Mercato Centrale" as new, creating a new visual identity to it, as it could open a new store.
I tried to exalt the value of the variety of a market, given by the colors in it. On that basis, I played with splashes of color that stand out from a white cloth. I intended to recreate a pleasant, happy, amusing and, at the same time, a refined place.
My Central Market intends to be a place in which the cleaning of the white meets the "confusion" of the color.
Mercato Centrale's logo
The colors represent the variety of the products; the line represents a clear and neat style of the high-quality market.
Altogether, they represent the market itself, a clean and cheerful place in which having fun, meeting people, eat what you want!
Altogether, they represent the market itself, a clean and cheerful place in which having fun, meeting people, eat what you want!
Color palette
The color palette reminds to the variety of the market, using brilliant colors to bring energy and to involve into the stands.
Let's have a look!
You can find below the declination of the logo. I created icons for each stand, from the cafè to the bakery, each of them with a different color background.
You can find below the declination of the logo. I created icons for each stand, from the cafè to the bakery, each of them with a different color background.
All of the colored points created a colorful pattern!
Thank you!
If you have any suggestions, please leave a comment below!
